Methodology

Our Methodology

We publish decision-focused content for global users evaluating SEO tools.

Evidence model

We use three source layers:

  1. Official product sources (pricing, features, documentation)
  2. Independent review platforms
  3. Community discussions for operational pain points

Publishing rules

  • No source, no claim.
  • No date, no pricing statement.
  • No method disclosure, no “best” ranking claim.

Decision framework

Each page must answer:

  • Who this tool is for
  • Who this tool is not for
  • Cost-fit and workflow-fit
  • Main tradeoffs and next step

Update policy

We aim to run a 7/14/28-day performance cycle for core pages and refresh pages when intent or SERP behavior changes. Current status: the cycle framework is defined, but recurring execution is still being finalized.