*,:before,:after{--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-pan-x: ;--tw-pan-y: ;--tw-pinch-zoom: ;--tw-scroll-snap-strictness: proximity;--tw-gradient-from-position: ;--tw-gradient-via-position: ;--tw-gradient-to-position: ;--tw-ordinal: ;--tw-slashed-zero: ;--tw-numeric-figure: ;--tw-numeric-spacing: ;--tw-numeric-fraction: ;--tw-ring-inset: ;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-color: rgb(59 130 246 / .5);--tw-ring-offset-shadow: 0 0 #0000;--tw-ring-shadow: 0 0 #0000;--tw-shadow: 0 0 #0000;--tw-shadow-colored: 0 0 #0000;--tw-blur: ;--tw-brightness: ;--tw-contrast: ;--tw-grayscale: ;--tw-hue-rotate: ;--tw-invert: ;--tw-saturate: ;--tw-sepia: ;--tw-drop-shadow: ;--tw-backdrop-blur: ;--tw-backdrop-brightness: ;--tw-backdrop-contrast: ;--tw-backdrop-grayscale: ;--tw-backdrop-hue-rotate: ;--tw-backdrop-invert: ;--tw-backdrop-opacity: ;--tw-backdrop-saturate: ;--tw-backdrop-sepia: ;--tw-contain-size: ;--tw-contain-layout: ;--tw-contain-paint: ;--tw-contain-style: }::backdrop{--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-pan-x: ;--tw-pan-y: ;--tw-pinch-zoom: ;--tw-scroll-snap-strictness: proximity;--tw-gradient-from-position: ;--tw-gradient-via-position: ;--tw-gradient-to-position: ;--tw-ordinal: ;--tw-slashed-zero: ;--tw-numeric-figure: ;--tw-numeric-spacing: ;--tw-numeric-fraction: ;--tw-ring-inset: ;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-color: rgb(59 130 246 / .5);--tw-ring-offset-shadow: 0 0 #0000;--tw-ring-shadow: 0 0 #0000;--tw-shadow: 0 0 #0000;--tw-shadow-colored: 0 0 #0000;--tw-blur: ;--tw-brightness: ;--tw-contrast: ;--tw-grayscale: ;--tw-hue-rotate: ;--tw-invert: ;--tw-saturate: ;--tw-sepia: ;--tw-drop-shadow: ;--tw-backdrop-blur: ;--tw-backdrop-brightness: ;--tw-backdrop-contrast: ;--tw-backdrop-grayscale: ;--tw-backdrop-hue-rotate: ;--tw-backdrop-invert: ;--tw-backdrop-opacity: ;--tw-backdrop-saturate: ;--tw-backdrop-sepia: ;--tw-contain-size: ;--tw-contain-layout: ;--tw-contain-paint: ;--tw-contain-style: }*,:before,:after{box-sizing:border-box;border-width:0;border-style:solid;border-color:#e5e7eb}:before,:after{--tw-content: ""}html,:host{line-height:1.5;-webkit-text-size-adjust:100%;-moz-tab-size:4;-o-tab-size:4;tab-size:4;font-family:ui-sans-serif,system-ui,sans-serif,"Apple Color Emoji","Segoe UI Emoji",Segoe UI Symbol,"Noto Color Emoji";font-feature-settings:normal;font-variation-settings:normal;-webkit-tap-highlight-color:transparent}body{margin:0;line-height:inherit}hr{height:0;color:inherit;border-top-width:1px}abbr:where([title]){-webkit-text-decoration:underline dotted;text-decoration:underline dotted}h1,h2,h3,h4,h5,h6{font-size:inherit;font-weight:inherit}a{color:inherit;text-decoration:inherit}b,strong{font-weight:bolder}code,kbd,samp,pre{font-family:ui-monospace,SFMono-Regular,Menlo,Monaco,Consolas,Liberation Mono,Courier New,monospace;font-feature-settings:normal;font-variation-settings:normal;font-size:1em}small{font-size:80%}sub,sup{font-size:75%;line-height:0;position:relative;vertical-align:baseline}sub{bottom:-.25em}sup{top:-.5em}table{text-indent:0;border-color:inherit;border-collapse:collapse}button,input,optgroup,select,textarea{font-family:inherit;font-feature-settings:inherit;font-variation-settings:inherit;font-size:100%;font-weight:inherit;line-height:inherit;letter-spacing:inherit;color:inherit;margin:0;padding:0}button,select{text-transform:none}button,input:where([type=button]),input:where([type=reset]),input:where([type=submit]){-webkit-appearance:button;background-color:transparent;background-image:none}:-moz-focusring{outline:auto}:-moz-ui-invalid{box-shadow:none}progress{vertical-align:baseline}::-webkit-inner-spin-button,::-webkit-outer-spin-button{height:auto}[type=search]{-webkit-appearance:textfield;outline-offset:-2px}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-file-upload-button{-webkit-appearance:button;font:inherit}summary{display:list-item}blockquote,dl,dd,h1,h2,h3,h4,h5,h6,hr,figure,p,pre{margin:0}fieldset{margin:0;padding:0}legend{padding:0}ol,ul,menu{list-style:none;margin:0;padding:0}dialog{padding:0}textarea{resize:vertical}input::-moz-placeholder,textarea::-moz-placeholder{opacity:1;color:#9ca3af}input::placeholder,textarea::placeholder{opacity:1;color:#9ca3af}button,[role=button]{cursor:pointer}:disabled{cursor:default}img,svg,video,canvas,audio,iframe,embed,object{display:block;vertical-align:middle}img,video{max-width:100%;height:auto}[hidden]:where(:not([hidden=until-found])){display:none}.container{width:100%}@media (min-width: 640px){.container{max-width:640px}}@media (min-width: 768px){.container{max-width:768px}}@media (min-width: 1024px){.container{max-width:1024px}}@media (min-width: 1280px){.container{max-width:1280px}}@media (min-width: 1536px){.container{max-width:1536px}}.filter{filter:var(--tw-blur) var(--tw-brightness) var(--tw-contrast) var(--tw-grayscale) var(--tw-hue-rotate) var(--tw-invert) var(--tw-saturate) var(--tw-sepia) var(--tw-drop-shadow)}:root{--bg: #f5f7fb;--surface: #ffffff;--surface-muted: #f0f4fb;--line: #d7e0ef;--text: #152033;--text-soft: #4a5a75;--brand: #1369d6;--brand-strong: #0f4fa0}*{box-sizing:border-box}body{margin:0;font-family:Sora,Avenir Next,Segoe UI,sans-serif;color:var(--text);background:radial-gradient(1200px 460px at 50% -20%,#dce8fd 0%,transparent 68%),var(--bg)}a{color:inherit}.site-shell{min-height:100vh;display:flex;flex-direction:column}.container{width:min(1060px,100% - 2rem);margin:0 auto}.site-header{position:sticky;top:0;z-index:10;-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);background:#f5f7fbdb;border-bottom:1px solid var(--line)}.nav-wrap{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding:.9rem 0}.brand{display:flex;align-items:center;gap:.5rem;text-decoration:none;font-weight:700;font-size:1.05rem}.site-logo{height:28px;width:auto;border-radius:4px}.top-nav{display:flex;flex-wrap:wrap;gap:.45rem}.top-link{text-decoration:none;border:1px solid transparent;border-radius:999px;padding:.35rem .72rem;font-size:.86rem;color:var(--text-soft)}.top-link:hover,.top-link-active{color:var(--brand-strong);border-color:#b8cbed;background:#ebf2ff}.main-wrap{width:min(940px,100% - 2rem);padding:2.3rem 0 3rem;flex:1}@media (max-width: 768px){.main-wrap{padding:1.5rem 0 2rem}}.hero,.decision-hero{background:var(--surface);border:1px solid var(--line);border-radius:1rem;padding:1.6rem}.eyebrow{margin:0;font-size:.76rem;letter-spacing:.12em;color:#476289;font-weight:700}.hero h1,.decision-hero h1{margin:.45rem 0 0;font-size:clamp(1.8rem,3.8vw,2.6rem);line-height:1.16}.hero-sub{margin:.8rem 0 0;color:var(--text-soft);line-height:1.65}.hero-pills{margin-top:.9rem;display:flex;flex-wrap:wrap;gap:.45rem}.hero-pills span{font-size:.78rem;border:1px solid #cbd8ee;background:#eef4ff;color:#365179;border-radius:999px;padding:.28rem .55rem}.hero-actions{margin-top:1rem;display:flex;gap:.55rem;flex-wrap:wrap}.update-note{margin:.8rem 0 0;font-size:.86rem;color:#61718f}.path-grid{margin-top:1rem;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:.9rem}.path-card,.meta-card,.fit-card,.article-body,.template-hint{background:var(--surface);border:1px solid var(--line);border-radius:1rem}.path-card{padding:1.1rem}.path-card h2{margin:0;font-size:1.1rem}.path-card p{margin:.6rem 0 0;color:var(--text-soft);line-height:1.6;min-height:4.8rem}.section-block{margin-top:1rem;background:var(--surface);border:1px solid var(--line);border-radius:1rem;padding:1.5rem 1.25rem}@media (max-width: 768px){.section-block{padding:1.25rem 1rem}.main-wrap{padding:1.5rem 0 2rem}}.section-head h2{margin:0;font-size:1.15rem}.section-head p{margin:.4rem 0 0;color:var(--text-soft);line-height:1.55}.route-grid{margin-top:.8rem;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:.75rem}.route-card{border:1px solid var(--line);border-radius:.85rem;background:var(--surface-muted);padding:.8rem;display:flex;flex-direction:column;position:relative}.route-card-new{border:2px solid #ff6b35;background:linear-gradient(135deg,var(--surface-muted) 0%,#fff5f0 100%)}.new-badge{position:absolute;top:-.6rem;right:.6rem;background:#ff6b35;color:#fff;font-size:.65rem;font-weight:800;padding:.2rem .5rem;border-radius:.4rem;letter-spacing:.05em;box-shadow:0 2px 6px #ff6b3559}.case-study-highlight{background:linear-gradient(135deg,#fff5f0,#ffe8dc);border:2px solid #ff6b35;border-radius:1rem;padding:2.5rem 2rem;margin:1.5rem 0}.case-study-content{max-width:800px}.case-study-tag{display:inline-block;font-size:.75rem;font-weight:700;letter-spacing:.05em;color:#c95a2a;margin-bottom:.75rem}.case-study-highlight h2{margin:0 0 .75rem;font-size:1.35rem;line-height:1.3}.case-study-highlight p{margin:0 0 1.25rem;color:var(--text-soft);line-height:1.6}.case-study-highlight .btn-primary{background:#ff6b35}.seo-tools-highlight{background:linear-gradient(135deg,#f0f4ff,#e0e8ff);border:2px solid #4a90d9;border-radius:1rem;padding:2.5rem 2rem;margin:1.5rem 0}.tools-content{max-width:800px}.tools-tag{display:inline-block;font-size:.75rem;font-weight:700;letter-spacing:.05em;color:#3a6fb9;margin-bottom:.75rem}.seo-tools-highlight h2{margin:0 0 .75rem;font-size:1.35rem;line-height:1.3}.seo-tools-highlight p{margin:0 0 1.25rem;color:var(--text-soft);line-height:1.6}.tools-links{display:flex;gap:.75rem;flex-wrap:wrap;flex:1}.tools-links .btn-primary,.tools-links .btn-secondary{text-align:center}.tools-links .btn-primary{background:#4a90d9}.tools-links .btn-secondary{border:1px solid #4a90d9;color:#4a90d9;background:transparent}.tools-links .btn-secondary:hover{background:#4a90d91a}.about-content{max-width:700px}.about-content h2{margin:2rem 0 1rem;font-size:1.5rem}.about-content h1{font-size:2rem;margin:0 0 .5rem}.about-content h1+p{margin-top:0;font-size:1.1rem}.about-title{font-size:2.2rem;margin:0 0 .5rem;line-height:1.2}.about-subtitle{margin:0 0 2rem;font-size:1.15rem;color:var(--text-soft)}.about-content p{margin:0 0 1rem;color:var(--text-soft);line-height:1.7}.about-content ul{margin:1rem 0;padding-left:1.5rem}.about-content li{margin:.5rem 0;color:var(--text-soft);line-height:1.6}.about-content strong{color:var(--text)}.route-meta{margin:0;font-size:.74rem;letter-spacing:.08em;color:#536f98;font-weight:700}.route-title{margin:.35rem 0 0;font-size:1rem;line-height:1.35}.route-sub{margin:.45rem 0 0;color:var(--text-soft);line-height:1.55;font-size:.9rem;flex:1}.route-cta{margin-top:.65rem;width:-moz-fit-content;width:fit-content}.method-grid{margin-top:.8rem;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:.7rem}.method-item{border:1px solid var(--line);border-radius:.8rem;padding:.75rem .8rem;background:var(--surface-muted)}.method-item h3{margin:0;font-size:.92rem}.method-item p{margin:.4rem 0 0;color:var(--text-soft);line-height:1.55;font-size:.86rem}.home-meta{margin-top:1rem;display:grid;grid-template-columns:1fr 1fr;gap:.9rem}.meta-card{padding:1rem 1.1rem}.meta-card h3{margin:0;font-size:1rem}.meta-card h4{margin:0;font-size:.92rem}.meta-card ul{margin:.7rem 0 0;padding-left:1rem;color:var(--text-soft);line-height:1.7}.workflow-card .hero-sub{margin-top:.6rem}.workflow-steps{margin-top:.8rem;display:grid;gap:.55rem}.workflow-step{display:grid;grid-template-columns:auto 1fr;gap:.65rem;border:1px solid var(--line);border-radius:.75rem;padding:.65rem .7rem;background:var(--surface-muted)}.step-index{min-width:2rem;height:2rem;border-radius:999px;display:inline-flex;align-items:center;justify-content:center;background:#e7efff;color:var(--brand-strong);font-size:.76rem;font-weight:700;border:1px solid #c9d8f5}.workflow-step p{margin:.3rem 0 0;color:var(--text-soft);font-size:.86rem;line-height:1.55}.link-list{margin-top:.7rem;display:grid;gap:.5rem}.intent-grid{margin-top:.7rem;display:grid;gap:.65rem}.intent-card{border:1px solid var(--line);border-radius:.8rem;background:var(--surface-muted);padding:.75rem .8rem}.intent-card h4{margin:0;font-size:.92rem}.intent-card p{margin:.35rem 0 0;color:var(--text-soft);font-size:.86rem;line-height:1.5}.link-list a{color:var(--brand-strong);text-decoration:none}.link-list a:hover{text-decoration:underline}.fit-grid{margin-top:1rem;display:grid;grid-template-columns:1fr 1fr;gap:.9rem}.fit-card{padding:1rem 1.1rem}.fit-card h2{margin:0;font-size:1rem}.fit-card ul{margin:.65rem 0 0;padding-left:1rem;color:var(--text-soft);line-height:1.7}.template-hint{margin-top:.9rem;padding:.8rem 1rem;color:#35527f;font-size:.9rem}.article-body{margin-top:.9rem;padding:1.8rem}.article-loading{padding:3rem;text-align:center;color:var(--text-soft)}.status-badge{border-radius:999px;padding:.2rem .56rem;font-size:.76rem;font-weight:700;white-space:nowrap;border:1px solid transparent}.status-done{background:#e7f8ee;color:#0f6b38;border-color:#bde8cd}.status-partially-done{background:#fff7e8;color:#8a5a12;border-color:#f0d9a8}.status-not-done{background:#fdecec;color:#9a2424;border-color:#f4c6c6}.cta-row{margin-top:1rem;display:flex;gap:.6rem;flex-wrap:wrap}.btn-primary,.btn-secondary{text-decoration:none;border-radius:.7rem;padding:.62rem .95rem;font-weight:600;border:1px solid transparent;font-size:.92rem;display:inline-flex;align-items:center;justify-content:center}.btn-primary{background:var(--brand);color:#fff}.btn-primary:hover{background:var(--brand-strong)}.btn-secondary{color:var(--brand-strong);background:#ebf2ff;border-color:#c4d6f5}.btn-secondary:hover{background:#dfeaff}.site-footer{border-top:1px solid var(--line);background:#f1f5fc}.footer-wrap{padding:1rem 0;display:flex;gap:.9rem;justify-content:space-between;align-items:center;color:#5d6d89;font-size:.86rem}.footer-links{display:flex;gap:.7rem}.footer-links a{text-decoration:none;color:#3f5b86}.footer-links a:hover{text-decoration:underline}.markdown h2{margin-top:1.5rem;margin-bottom:.65rem;font-size:1.35rem}.markdown h3{margin-top:1.15rem;margin-bottom:.45rem;font-size:1.1rem}.markdown p,.markdown li{color:var(--text-soft);line-height:1.74}.markdown ul,.markdown ol{padding-left:1.15rem}.markdown a{color:var(--brand-strong)}.markdown img{display:block;width:100%;max-width:620px;height:auto;margin:.9rem auto 1.1rem;border:1px solid #dbe4f1}.detective-insight{margin:1.2rem 0;padding:.9rem 1.8rem;border:1px solid #c4d6f5;border-radius:.7rem;background:linear-gradient(135deg,#ebf2ff,#f5f8ff);display:flex;align-items:center;gap:.8rem;font-size:.92rem}.insight-icon{font-size:1.1rem;flex-shrink:0}.insight-prefix{font-weight:700;color:#1e3a5f;white-space:nowrap}.lead-magnet{margin:1.8rem 0;padding:1.4rem 1.6rem;border:2px solid #c4d6f5;border-radius:.9rem;background:linear-gradient(135deg,#f0f7ff,#e8f2ff)}.lead-magnet-header{display:flex;align-items:center;gap:.7rem;margin-bottom:.7rem}.lead-magnet-icon{font-size:1.3rem}.lead-magnet-title{margin:0;font-size:1.05rem;font-weight:700;color:#1a3d5f}.lead-magnet-description{margin:0 0 1rem;font-size:.92rem;color:#3a5a85;line-height:1.6}.lead-magnet-form{display:flex;gap:.7rem;flex-wrap:wrap}.lead-magnet-input{flex:1;min-width:200px;padding:.7rem .9rem;border:1.5px solid #b8cbe8;border-radius:.6rem;font-size:.9rem;outline:none;transition:border-color .15s ease}.lead-magnet-input:focus{border-color:#7a9cd0}.lead-magnet-button{padding:.7rem 1.2rem;border:none;border-radius:.6rem;background:#2a5d8f;color:#fff;font-size:.9rem;font-weight:600;cursor:pointer;transition:background .15s ease}.lead-magnet-button:hover:not(:disabled){background:#1e4a75}.lead-magnet-button:disabled{opacity:.5;cursor:not-allowed}.lead-magnet-content{display:flex;align-items:center;gap:.7rem;color:#0f6b38;font-weight:600;font-size:.95rem}.copy-button{margin-top:.6rem;padding:.5rem 1rem;border:2px solid #9ab6e0;border-radius:.6rem;background:#eef4ff;color:#1a3d5f;font-size:.86rem;font-weight:600;cursor:pointer;transition:all .15s ease}.copy-button:hover{background:#dfeaff;border-color:#7a9cd0}.copy-button:active{transform:scale(.97)}.poll{margin:1.5rem 0;padding:1rem 1.1rem;border:1.5px solid #f0d9a8;border-radius:.7rem;background:linear-gradient(135deg,#fff9e6,#fffef5);max-width:620px}.poll-question{margin:0 0 .7rem;font-size:.88rem;font-weight:600;color:#5a4a12;line-height:1.4}.poll-options{display:grid;gap:.45rem}.poll-option{padding:.55rem .7rem;border:1px solid #e0c885;border-radius:.4rem;background:#fff;color:#4a3f1a;font-size:.8rem;text-align:left;cursor:pointer;transition:all .15s ease}.poll-option:hover{background:#fff5e0;border-color:#d0b875}.poll-option.selected{background:#f0d9a8;border-color:#d0b875;color:#3a2f0a;font-weight:600}.poll-option-wrapper{display:flex;flex-direction:column;gap:.4rem}.poll-custom-input{width:100%;padding:.5rem .7rem;border:1px solid #d0b875;border-radius:.4rem;background:#fff;color:#4a3f1a;font-size:.8rem;outline:none}.poll-custom-input:focus{border-color:#f0d9a8;box-shadow:0 0 0 2px #f0d9a840}.poll-custom-input::-moz-placeholder{color:#986}.poll-custom-input::placeholder{color:#986}@media (max-width: 700px){.markdown img{max-width:100%;border-radius:.55rem;margin:.75rem auto .95rem}}.glossary-term{position:relative;cursor:help;border-bottom:1px dashed #4e6ea0;color:#274a7d;font-weight:600}.glossary-term:hover:after,.glossary-term:focus-visible:after{content:attr(data-tip);position:absolute;left:0;bottom:calc(100% + .45rem);width:min(22rem,78vw);background:#10233f;color:#edf3ff;border:1px solid #365687;border-radius:.5rem;padding:.5rem .6rem;font-size:.82rem;line-height:1.35;z-index:40;box-shadow:0 10px 24px #07162e38}.glossary-term:hover:before,.glossary-term:focus-visible:before{content:"";position:absolute;left:.7rem;bottom:calc(100% + .2rem);border:.3rem solid transparent;border-top-color:#365687;z-index:41}.markdown table{width:100%;border-collapse:collapse;margin:.9rem 0}.markdown th,.markdown td{border:1px solid #d5deec;padding:.55rem;text-align:left}.markdown th{background:#eef4ff}@media (max-width: 900px){.path-grid,.home-meta,.fit-grid,.route-grid,.method-grid{grid-template-columns:1fr}.path-card p{min-height:0}.footer-wrap{flex-direction:column;align-items:flex-start}}@media (hover: none){.glossary-term:hover:after,.glossary-term:hover:before{display:none}}